PlayJam struck a deal with LG to supply its library of 500 casual games to LG's line of connected TVs and Blu-ray players.
London-based PlayJam already supplies games to 50 million pay TV homes through distribution deals with Dish Network, BSkyB and other pay TV providers. The agreement shows how it can expand the audience for ad-supported games ranging from Darts to Sudoku without having to rely on cable and satellite providers.
UK/Ireland
